Microsoft has unveiled a fresh suite of updates to its business apps, powered by technology from AI start-up OpenAI and built using Azure OpenAI Service, which aims to simplify the creation of apps and workflows while boosting efficiency and effectiveness. Dynamics 365 Sales and Viva Sales boast a new feature called Copilot that helps create email responses to customers and summarises meetings in Outlook using data from the seller’s customer relationship management. Dynamics 365 Customer Service includes a chatbot called Copilot that drafts responses to queries and offers an interactive chat experience that draws on knowledge bases and case history.

New capabilities in Dynamics 365 Business Central streamline the creation of e-commerce product listings. The updates also provide new tools in Microsoft’s AI Builder that allow organizations to embed text-generation features into their Power Automate and Power Apps solutions, and a GPT model enables researchers and marketers to summarise text from weekly reports or create content ideas based on specific topics. Although Salesforce has been deploying AI-powered features for years and startups like Glint have embraced AI to automate customer service workflows, Microsoft’s automation journey is expected to unlock the full creativity of its workforce.

Microsoft’s latest suite of AI-powered business app updates is poised to help organisations streamline their operations and enhance the customer experience. While other companies have explored AI-powered customer relationship management and enterprise resource planning capabilities, Microsoft’s updates offer fresh capabilities that automate tedious tasks such as manual data entry, content generation and note-taking. The integration of OpenAI technology and Azure OpenAI Service, coupled with its Power Platform and Dynamics 365 tools, make Microsoft’s latest updates a practical solution for businesses looking to boost efficiency and productivity.


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